Goji berries are also commonly known in English as wolfberries, but have a number of other names as well, and is mostly marketed as the goji berry. They are brightly colored red, elliptical berries that grow on one to three meter high bushes. These bushes grow naturally in China and Mongolia, but most of those seen in the west come out of China.

Although gogi berries have been used in China since the seventh century or earlier, the goji berry has only been used in the west in recent years but is quickly becoming very popular as a health food. It holds status as a superfruit because of it's high mineral, vitamin, antioxidant, and protein content. These berries have many other macro and micronutrients and are very healthy.

Although it is true that the berries are undoubtedly good for you, they are sometimes marketed with the claim that they prevent breast cancer or other such diseases, when in fact, no conclusive studies have been done to determine the validity of this claim. There are many other health benefits claims made by marketers of the berries which have been held traditionally for hundreds of years in China, such as that they help eyesight, strengthen muscles, improve circulation, protect the liver and increase life expectancy.

These berries are about 1-2 centimeters in length. They have a sour-sweet taste and are used in China in rice dishes, soups and to make tea. In the regions of China where they grow, north-central and western, the berries might be sold as fresh berries. However, for export, the berries are usually sold dried, in which case they look like red raisins, and may have the same texture, or be hard, or in the form of juice, or powder.

The fruit goji became popularized as a juice. It is generally sold in 32 ounce bottles and it claims to have some major health benefits. For this reason, and the necessary import of the product, the juice is very expensive, about $50 per bottle (which should last 18 days). This juice was first sold in multi level marketing, and has since become available at many health food stores and is marketed on the Internet.

As a superfruit, there is not question that this berry is fascinating. It's health properties and nutritive value are certain, and in an age where everyone is looking for the key to a longer, healthier life, it definitely provides the answers many are looking for. However, this is mostly from a people's experience and testimonials, and therefore comes more from the marketing perspective. Many tests and experiments need to be conducted clinically in order to determine what exactly the effects of eating this berry are, both long term and short term.

 

Technorati Tags: Goji Berry, Goji Juice, Goji Berries

 

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 A term has recently sprung up in the health food marketing world that signifies healthy, wholesome, nutrient packed naturally grown product. „Superfruit” is the word that is used to describe these super healthy fruits that pack a punch of beneficial natural goodness.

Superfruits are those that are nutrient rich, high in antioxidants, positively affect cell or organ function, ability to be modified to improve nutrient composition, amount of medical research done, and potential to prevent or lower risk of disease. That's quite a bill to fit, but many fruits do! However, some popular fruits like oranges, strawberries and blackberries are not called superfruits, as there is no need to market them, but they still fit into the category by many of its definitions.

One fruit that has recently been marketed as a superfruit are goji berries. These bright orange-red fruits have previously been known as wolfberries and come from the north-central and western regions of China. They are often called Himalayan or Tibetan goji berries, and are almost all imported from China. Although they are eaten fresh where they are grown, commercially they are sold dried, in juices or powders.

It is the goji berries nutrition value that place them in the category of an exotic superfruit. They really are a powerhouse of nutrients, many of which are not often found in most fruits. They contain:
18 of the 20 amino acids
11 essential and 22 trace minerals
6 essential vitamins
various mono- and polysaccharides
essential and other unsaturated fatty acids
beta-kerotene, zenaxathin and other carotenoids
antioxidants from pigments

Because they are so rich in nutrients, there is no question that these little berries provide many health benefits. Products that contain the goji berries nutrition make many claims about the health benefits that they provide. Some of these include protecting the liver, preventing diseases of the eye and improving eyesight, strengthening the legs and other muscles, promoting longevity, improving circulation, boosting the immune system and many other, depending on which product you are reading.

Although many of these claims about goji berries nutrition and their benefits date back hundreds of years from ancient use by Chinese herbalists, there has been little research conducted to back these claims. This means that currently, you have to take all the claims you read with a grain of salt (hope it won't increase your blood pressure!). There is no specific evidence to verify them. However, many of the claims are known benefits of some of the nutrients that the berries contain.

Whether or not the specific health benefits are all completely accurate, there is no question that goji berries are a fantastic fruit to eat if you want to improve your health. Eating them every day may not make you live to the age of 252, as the myth goes about Li Qing Yuen, but they can improve your health and contribute to a more fulfilling life!

Such exciting fruit, now go to www.dealsihave.com (click) and see all the other fabulous qualities the Goji Berry has

.Enjoy our discussion about the Berry.

Technorati Tags: Goji Berry, Goji Juice, Goji Berries Nutrition